About Picnic.
Picnic is part of the same family as 1st Central, who’ve insured UK drivers since 2008 and now look after 1.4 million people each year.
Our mission & values
Picnic puts customers first by making car insurance simple and fuss‑free.
Everything is managed online, so you can look after your policy anytime, day or night - whether you’re updating cover and details, or making a claim.
Here’s how that shows up every day:
Support that fits around real life
Because everything's online, customers can check details, make changes or keep track of things at a time that works for them.
Value beyond price
Good value means clear cover, fair pricing and easy account management - not just a low number on a screen.
Effortless digital experiences
We keep things simple. From getting a quote to managing your policy online, it’s all clear and easy to use.
Real relationships, even online
We speak plainly, act honestly and put customers at the centre of every decision, whether it’s on screen or behind the scenes.
Our aim is simple:
Make your car insurance feel straightforward and easy to manage, without cutting corners.
Why choose Picnic?
Here’s what Picnic is built to do for your car insurance:
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Manage your policy online, 24/7
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Simple online car insurance
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Competitive prices, without cutting corners
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Designed to make life easier
Join the team
Fancy helping make insurance easier for everyone? Picnic is a place where people work together, support each other and keep customers front and centre.
The wider First Central Group was named Best Insurance Employer - Large at the Insurance Post British Insurance Awards 2024 - and that same culture runs through Picnic too.
Check out our Glassdoor score here.
Questions? We’ve got answers.
Got a question? Here are clear answers about Picnic, our cover and how things work.
Who are Picnic?
Picnic offers straightforward, online car insurance for people who are happy to manage their policy digitally.
Picnic is part of the same family as 1st Central, who’ve insured UK drivers since 2008 and now look after around 1.4 million people each year.
You buy your policy through a price comparison site, then manage everything through Your Account - all in one place, at a time that suits you.
What does powered by 1st Central mean?
Picnic is an online insurance brand, powered by 1st Central.
That means you get Picnic’s simple, online experience, backed by 1st Central, an experienced UK insurance provider who’ve insured drivers since 2008 and now support up to 1.4 million people each year.
1st Central helps look after your policy behind the scenes, including setting it up, managing changes and renewals, and handling claims, while you manage everything day to day through Picnic.
What does an online insurance policy mean?
An online insurance policy means you manage your insurance yourself using your online account, Your Account.
Through Your Account, you can:
- Check and change your cover
- View your documents
- Make payments
- Make a claim
Because everything is online, managing your insurance is quicker and helps keep costs down. Most everyday changes are made online via Your Account, making it easy to manage your policy at a time that suits you.
You can still call us if you need help with:
- Making or talking about a claim
- Payment questions
- If you need extra support
Why do some of my documents/emails have a 1st Central logo?
You may see both Picnic and 1st Central branding during your journey. That’s completely normal.
Picnic is who your car insurance is with, and it’s the brand you’ll use to manage your policy day to day.
You might also see 1st Central’s name or logo for things like claims or payments. That’s because Picnic is powered by 1st Central, who help look after your policy behind the scenes.
There’s nothing you need to do - 1st Central is part of the team supporting you and your Picnic policy.